Marketing

The Brief

Gradus was founded in 1966 they have evolved from a flooring accessories business, into a fully-fledged contract interior solutions provider. Gradus offers solutions for carpets, barrier matting, wall protection and LED lighting systems, in addition to a comprehensive range of stair edging and floor trim profiles.

The challenge set for this project was to create a brand-new design tool for Gradus Ltd. This tool would enable their architects to make efficient and accurate specifications for various designs in specific buildings.

Problems solved

The creation of the new Decision Support Tool helped and empowered designers and specifiers to make good and sound specifications that promoted and embodied inclusive designs. When we built the tool, we used the guidelines outlined by Stirling University on inclusive design and we used LRV’s to enable the correct product selection for the customer.

The system also brought all products together and increased the specification of Gradus and Gerflor products.

The application browser is accessible in the latest versions of Edge, Firefox and Chrome. It was built to be accessed via login credentials and Admin system, which included an audit log for user activity. The users have the ability to create new and access existing project.

Results

The tool enabled the sales team to create faster, easier, more reliable, correct, and better specifications. Leading to an efficient way of working and an increase of revenue for the Gradus business.

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