SMG Insight

Reimagining Media Sponsorship reporting

Development of media sponsorship dashboard

Project description
The Brief

SMG INSIGHT (A SUBSIDIARY OF YOU GOV) came to us to develop an interactive dashboard to allow its clients access to in-depth, comprehensive media research data.

SMG Insight delivers leading edge B2B and B2C research and consulting solutions enabling world-leading sports governing bodies, sponsors and sports investors to meet their strategic goals and business objectives.

The dashboards allow their clients to carry out instant, ad-hoc analysis of sports events media data and specific comparisons between events, sports and media.


A custom .NET application with multiple integration points to enable the consolidation of Paid For and Earned media data. Press Cutting and Social Media integration for deeper analysis. Custom built reporting engine to allow deep data interrogation.


UX, Business Analysis, Database design, .NET framework and Microsoft SQL

Project details
  • Client : SMG Insight
  • Category : Reporting
  • Date Created : December 2016 - present