by Yannis Marcou 
|September 8th, 2010
Salamander are an award-winning company offering Enterprise Performance Governance solutions and software to the Defence, National Security and Private sectors. Salamander has a number of requirements: a refreshed visual identity, more clarity in its brand communications and a website and other digital channels that fully exploit the company’s extensive intellectual capital for marketing and lead generation purposes.
Salamander is a specialist B2B company doing very clever stuff and run by talented people with immense knowledge and an uncontrollable desire to share it. A niche offering and valuable thought leadership are great foundations for effective B2B digital communications.
by Yannis Marcou |June 14th, 2010
Offering full support to management teams is how Montagu Private Equity creates strong partnerships that lead to successful deals.
Montagu hired digital B2B agency Skyron and branding consultancy To The Point to take this message to its diversified group of audiences, by creating effective digital touch points through a new corporate website and an appropriate digital communications strategy. A targeted tone of voice, video testimonials, portfolio news aggregation and an introduction to the unique Full Potential Plan, will form components of the communication strategy that will help Montagu find new opportunities and secure management backing.
Together, Skyron’s results-driven approach to digital communications and To The Point’s brand expertise will ensure that Montagu receives maximum value from this partnership.
by Robert Anderson |April 25th, 2010
RingRing Media, the fast growing international mobile media agency, has appointed Skyron to shape and promote their brand, proposition and services to a global audience with a new website. The website will convey the company’s ethos, global reach, multinational clients and focus on delivering value via a visually rich interactive experience.
RingRing Media manages international multi-million dollar mobile campaigns for some of the world’s largest brands.
by Yannis Marcou |April 16th, 2010
The website of News International Commercial (NIC – the trade marketing arm of NI) is a typical B2B exercise. It promotes the brand, showcases products and features case studies, news, insights and contact information. And like a lot of other B2B websites it could easily be left to its own devices condemned to a sad life of brochureware insignificance. Such neglected B2B sites, and there are quite a few around, act like a black hole where an unspecified number of users go in and out, but nobody knows what they get up to – and consequently nobody has with any idea how to make any money from them. So when the strategy behind the NIC website was drafted, Skyron advised the marketing team on the commercial benefits of analytics. Everyone agreed that to extract maximum value from the effort and money invested, a closer monitoring of the website’s performance would be the way forward.
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by Yannis Marcou |April 7th, 2010
Baker Tilly International, a leading worldwide network of high quality, independent accountancy and business advisory firms, just launched their new corporate website. Skyron conceived, designed and built the website as part of a strategic rethink of the corporation’s global communications.
The new website represents 147 firms in 100 countries and aims at achieving the following:
- Refresh and strengthen the Baker Tilly brand
- Capture new business interest and direct it to local firms and offices
- Attract new partners
- Become a strong corporate communications hub
Skyron will be closely monitoring the website against the above goals to ensure that its performance always remains optimised. The website’s lauch will soon be followed by the launch of Baker Tilly International’s new global extranet bringing together 26,000 Baker Tilly professionals from around the world.
Visit: http://www.bakertillyinternational.com
by Yannis Marcou |April 7th, 2010
Unless you just landed from outer space, it is very likely that you have been following the media obsession with the iPhone (and now with the iPad). You are probably wondering if thousands of fingers, styluses and makeshift pointing devices trawl through your content, case studies and event registration pages every day. We asked the same question about our clients’ websites: is there enough mobile traffic to justify the cost of developing a mobile website?
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