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Salamander appoints Skyron for brand refresh and to drive effective digital communications

by Yannis Marcou |September 8th, 2010

Salamander are an award-winning company offering Enterprise Performance Governance solutions and software to the Defence, National Security and Private sectors. Salamander has a number of requirements: a refreshed visual identity, more clarity in its brand communications and a website and other digital channels that fully exploit the company’s extensive intellectual capital for marketing and lead generation purposes.

Salamander is a specialist B2B company doing very clever stuff and run by talented people with immense knowledge and an uncontrollable desire to share it. A niche offering and valuable thought leadership are great foundations for effective B2B digital communications.

Posted in Branding| Content Marketing| Corporate Communications| Thought Leadership| Websites
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5 steps to transforming your consumption of B2B news with mobile RSS

by Yannis Marcou |May 17th, 2010

Search for “B2B Marketing” on Google and this is what you get:

  • 390,000 results in the last 30 days
  • 124,000 in the past 7 days
  • 18,700 in the past 24 hours

This staggering flow of information consists of content such as  white papers, research, agency solutions, advertorials, case studies, blog posts, editorial stories, news and real-time content. You’d be forgiven for feeling intimidated, out of the loop, ill informed or left behind. I asked a number of industry professionals, clients and business friends how they keep up with B2B marketing and industry news each week; most can manage just a quick flick through a magazine and a skim  through a couple of email newsletters.

Enter mobile RSS. I switched from web-based to mobile RSS a year ago and it has transformed the way I consume business-related content. Mobile RSS has allowed me to browse and read more content, to easily archive and retrieve items of interest and to constantly optimise my list of feeds so that I read what’s relevant to me and weed out what’s not.

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Posted in Content| Insights| Mobile| RSS| Thought Leadership
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