by Yannis Marcou 
|September 8th, 2010
Salamander are an award-winning company offering Enterprise Performance Governance solutions and software to the Defence, National Security and Private sectors. Salamander has a number of requirements: a refreshed visual identity, more clarity in its brand communications and a website and other digital channels that fully exploit the company’s extensive intellectual capital for marketing and lead generation purposes.
Salamander is a specialist B2B company doing very clever stuff and run by talented people with immense knowledge and an uncontrollable desire to share it. A niche offering and valuable thought leadership are great foundations for effective B2B digital communications.
by Yannis Marcou |June 14th, 2010
Offering full support to management teams is how Montagu Private Equity creates strong partnerships that lead to successful deals.
Montagu hired digital B2B agency Skyron and branding consultancy To The Point to take this message to its diversified group of audiences, by creating effective digital touch points through a new corporate website and an appropriate digital communications strategy. A targeted tone of voice, video testimonials, portfolio news aggregation and an introduction to the unique Full Potential Plan, will form components of the communication strategy that will help Montagu find new opportunities and secure management backing.
Together, Skyron’s results-driven approach to digital communications and To The Point’s brand expertise will ensure that Montagu receives maximum value from this partnership.
by Yannis Marcou |May 25th, 2010
Good branding, relevant content and clear navigation lead to valuable user experiences that can drive revenue generation.
Within two months from launch, the Baker Tilly International website (designed, developed and supported by Skyron) landed a substantial new business opportunity. A Global FTSE 100 company looking for tax compliance and advisory services in 25 European countries reviewed Baker Tilly International member firms’ relevant credentials on the new website. The experience and content provided on the website were compelling enough for the prospect to contact Baker Tilly International and initiate discussions, despite having little previous knowledge of the accountancy network.
The purpose of the website is to capture new business and interest and channel these to the appropriate Baker Tilly International member firms around the world.
by Robert Anderson |April 25th, 2010
RingRing Media, the fast growing international mobile media agency, has appointed Skyron to shape and promote their brand, proposition and services to a global audience with a new website. The website will convey the company’s ethos, global reach, multinational clients and focus on delivering value via a visually rich interactive experience.
RingRing Media manages international multi-million dollar mobile campaigns for some of the world’s largest brands.
by Yannis Marcou |April 9th, 2010
What adjectives would you use to describe Alexandr Orlov (the meerkat)? Probably something like: charming, endearing, chatty, witty, strong-minded, cultivated, accomplished. Exactly the person you would want to front your social media activities. Someone who blends the right personality, aptitude, status and knowledge to get out there and write your company blog, discuss on twitter, debate on LinkedIn, or charm the cameras on YouTube. Just like Alexandr, these mythical creatures are hard to come by. So what choices do you have?
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by Yannis Marcou |April 7th, 2010
Baker Tilly International, a leading worldwide network of high quality, independent accountancy and business advisory firms, just launched their new corporate website. Skyron conceived, designed and built the website as part of a strategic rethink of the corporation’s global communications.
The new website represents 147 firms in 100 countries and aims at achieving the following:
- Refresh and strengthen the Baker Tilly brand
- Capture new business interest and direct it to local firms and offices
- Attract new partners
- Become a strong corporate communications hub
Skyron will be closely monitoring the website against the above goals to ensure that its performance always remains optimised. The website’s lauch will soon be followed by the launch of Baker Tilly International’s new global extranet bringing together 26,000 Baker Tilly professionals from around the world.
Visit: http://www.bakertillyinternational.com
