by Yannis Marcou 
|September 8th, 2010
Salamander are an award-winning company offering Enterprise Performance Governance solutions and software to the Defence, National Security and Private sectors. Salamander has a number of requirements: a refreshed visual identity, more clarity in its brand communications and a website and other digital channels that fully exploit the company’s extensive intellectual capital for marketing and lead generation purposes.
Salamander is a specialist B2B company doing very clever stuff and run by talented people with immense knowledge and an uncontrollable desire to share it. A niche offering and valuable thought leadership are great foundations for effective B2B digital communications.
by Yannis Marcou |August 19th, 2010
News International Commercial launched a week-long campaign to boost brand awareness of The Sun amongst planners and buyers from London’s top media agencies.
The strategy was for 5 days to immerse the audience into The Sun brand, to engage them with daily entertainment and to present them with cold, hard success facts about the newspaper. The campaign was extremely targeted and included product sampling, daily quizzes, prize draws and plenty of factual information. Skyron created, hosted and supported all the digital assets including 5 quizzes, registration, winner selection facility and a series of email announcements and reminders starting a few days before the campaign kicked off and ending a few days after.
The B2B campaign was extremely well received with over 75% of people visiting the microsite registering for the daily prize draws.
by Yannis Marcou |August 12th, 2010
We have been commissioned to create some engaging interactive advertising for a global B2B brand that will run on a publisher’s iPad application. Having spent some time reviewing the best and most adventurous advertising on iPad apps it feels like we are back in the late 90s when a few pixelated GIF banners went on to profoundly transform the advertising industry. At the moment most iPad app ads are simply print ads that magically rearrange themselves when the iPad changes orientation. Some brands have started experimenting with more interactive formats but so far they are the exception.
The opportunity for B2B brands is enormous
Demos of solutions or products are very often a critical part of the B2B marketing and sales process of many organisations. But what does it take to stick a prospect in front of the product/solution demo you spent days creating? If you go through your usual sales process it might take months of hard work to set up the demo meeting; if you advertise on your industry’s portal, you’d be lucky if more than 0.3% of users click to see your online demo; if you try to gather a crowd for a Webinar, the reach is extremely limited.
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by Yannis Marcou |July 31st, 2010
But haven’t gone too far – would never want to betray our life-long commitment to SE1. We are now literally next door to Waterloo station.
New details:
Skyron
The Old School
Exton Street
London, SE1 8UE
T: +44 20 7928 1490
F: +44 20 7681 3210
by Yannis Marcou |July 29th, 2010
Skyron is a busy and growing digital communications agency in SE1, London. We have a fantastic client list and a great portfolio. Our services include web development, online marketing, SEO and analytics. Umbraco is quickly becoming our CMS of choice, so we are looking to strengthen our skills in the area.
About the role
- You will work on a variety of web projects including corporate sites, intranets and bespoke online business applications.
- You will be mainly developing, implementing and maintaining Umbraco solutions.
- You will ensure that solutions are implemented according to the agreed functional and technical specifications as well as development standards and best practices.
- You will work with the creative team and help generate original ideas and you will get the opportunity to explore, experiment and implement diverse technical solutions.
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by Yannis Marcou |July 12th, 2010
We have banned the use of “mailto” links at Skyron. “mailto” links are costing you leads and there is absolutely no reason for their existence on your B2B website. “mailto” links give you no control:
- No control over the user experience. Your prospect arrives to your well designed, carefully written and lovingly maintained webpage and she decides to get in touch. Great! But then she clicks on your “mailto” link and suddenly it’s all gone; gone are the branding, the messages, the effort and the consistent feel. Outlook (or whatever) comes up and she is off on a new journey dictated by Microsoft (or whoever).
- No control over data collection. So the prospect managed to send an email via Outlook. Do you remember who the listed recipient is? Sales? Support? Recruitment? What was the topic? Was it a lead or was it an existing customer expressing a concern? Will it be entered into your CRM system? Will the recipient act? If you care about such information, “mailto” links can make your life very miserable.
- No control over quality. “mailto” links are easy to use and as a result the quality and relevance of the email enquiries is likely to be low.
Stay in top form
Replace all “mailto” links with forms; well structured, written and designed and featuring a strong call to action. You will fully own the user experience (even the confirmation page can be an opportunity for further engagement), all form data will be saved in whatever way is meaningful and useful to you and the enquiries will be of much higher quality and relevance. You can have a large single form with a dropdown menu of subject options such as Recruitment, Customer Service, Media, Sales, etc. Alternatively, you can have multiple shorter forms peppered across the website, where they are most relevant.
by Yannis Marcou |June 29th, 2010
The Sun Classifieds team are targeting the recruitment sector with a new message and a lead generation campaign. At the heart of the campaign is the microsite designed and built by Skyron.
The purpose of the microsite is to communicate the wide and diverse readership of The Sun, to share insights about reach and engagement and to encourage new business enquiries. The microsite’s rich interactive content has been composed to resonate with and appeal to professionals in the recruitment industry.
Visit: www.themisconception.co.uk
by Yannis Marcou |June 14th, 2010
Do you want to run your own show, manage your own clients and work on a spellbindingly wide variety of great briefs? Join Skyron, a growing, independent digital communications agency based in London SE1.
We are looking for an experienced project manager to manage the design, build, hosting and support of ROI-driven websites, intranets/extranets, content management systems, bespoke web applications, Flash marketing campaigns and the delivery of a raft of other projects such as video production, email marketing and mobile websites.
We are a technology-agnostic house working with PHP, ASP.NET, ActionScript, the usual front-end technologies, as well as applications such as Drupal, WordPress and Umbraco. Our clients are medium to large enterprises.
About the role
- You will be responsible for the efficient delivery of projects within the planned time, budget and specification
- You will allocate in-house and outsourced resources and coordinate the completion of project specification, IA, design, development, SEO and analytics
- You will organise testing and QA processes and release projects to publication
- You will develop, document and implement Skyron’s project delivery processes
- You will liaise directly with clients
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