by Yannis Marcou 
|July 29th, 2010
Skyron is a busy and growing digital communications agency in SE1, London. We have a fantastic client list and a great portfolio. Our services include web development, online marketing, SEO and analytics. Umbraco is quickly becoming our CMS of choice, so we are looking to strengthen our skills in the area.
About the role
- You will work on a variety of web projects including corporate sites, intranets and bespoke online business applications.
- You will be mainly developing, implementing and maintaining Umbraco solutions.
- You will ensure that solutions are implemented according to the agreed functional and technical specifications as well as development standards and best practices.
- You will work with the creative team and help generate original ideas and you will get the opportunity to explore, experiment and implement diverse technical solutions.
Read more 
by Yannis Marcou |July 12th, 2010
We have banned the use of “mailto” links at Skyron. “mailto” links are costing you leads and there is absolutely no reason for their existence on your B2B website. “mailto” links give you no control:
- No control over the user experience. Your prospect arrives to your well designed, carefully written and lovingly maintained webpage and she decides to get in touch. Great! But then she clicks on your “mailto” link and suddenly it’s all gone; gone are the branding, the messages, the effort and the consistent feel. Outlook (or whatever) comes up and she is off on a new journey dictated by Microsoft (or whoever).
- No control over data collection. So the prospect managed to send an email via Outlook. Do you remember who the listed recipient is? Sales? Support? Recruitment? What was the topic? Was it a lead or was it an existing customer expressing a concern? Will it be entered into your CRM system? Will the recipient act? If you care about such information, “mailto” links can make your life very miserable.
- No control over quality. “mailto” links are easy to use and as a result the quality and relevance of the email enquiries is likely to be low.
Stay in top form
Replace all “mailto” links with forms; well structured, written and designed and featuring a strong call to action. You will fully own the user experience (even the confirmation page can be an opportunity for further engagement), all form data will be saved in whatever way is meaningful and useful to you and the enquiries will be of much higher quality and relevance. You can have a large single form with a dropdown menu of subject options such as Recruitment, Customer Service, Media, Sales, etc. Alternatively, you can have multiple shorter forms peppered across the website, where they are most relevant.
by Yannis Marcou |June 29th, 2010
The Sun Classifieds team are targeting the recruitment sector with a new message and a lead generation campaign. At the heart of the campaign is the microsite designed and built by Skyron.
The purpose of the microsite is to communicate the wide and diverse readership of The Sun, to share insights about reach and engagement and to encourage new business enquiries. The microsite’s rich interactive content has been composed to resonate with and appeal to professionals in the recruitment industry.
Visit: www.themisconception.co.uk
by Yannis Marcou |June 14th, 2010
Do you want to run your own show, manage your own clients and work on a spellbindingly wide variety of great briefs? Join Skyron, a growing, independent digital communications agency based in London SE1.
We are looking for an experienced project manager to manage the design, build, hosting and support of ROI-driven websites, intranets/extranets, content management systems, bespoke web applications, Flash marketing campaigns and the delivery of a raft of other projects such as video production, email marketing and mobile websites.
We are a technology-agnostic house working with PHP, ASP.NET, ActionScript, the usual front-end technologies, as well as applications such as Drupal, WordPress and Umbraco. Our clients are medium to large enterprises.
About the role
- You will be responsible for the efficient delivery of projects within the planned time, budget and specification
- You will allocate in-house and outsourced resources and coordinate the completion of project specification, IA, design, development, SEO and analytics
- You will organise testing and QA processes and release projects to publication
- You will develop, document and implement Skyron’s project delivery processes
- You will liaise directly with clients
Read more
by Yannis Marcou |June 14th, 2010
Offering full support to management teams is how Montagu Private Equity creates strong partnerships that lead to successful deals.
Montagu hired digital B2B agency Skyron and branding consultancy To The Point to take this message to its diversified group of audiences, by creating effective digital touch points through a new corporate website and an appropriate digital communications strategy. A targeted tone of voice, video testimonials, portfolio news aggregation and an introduction to the unique Full Potential Plan, will form components of the communication strategy that will help Montagu find new opportunities and secure management backing.
Together, Skyron’s results-driven approach to digital communications and To The Point’s brand expertise will ensure that Montagu receives maximum value from this partnership.
by Yannis Marcou |June 12th, 2010
Skyron is a busy and growing digital communications agency in SE1, London. We have a fantastic client list and a great portfolio. Our services include web development, online marketing, SEO and analytics.
About the role
- You will work on a variety of web projects including campaign sites, content management systems and bespoke online business applications.
- You will be developing, implementing and maintaining .NET Content Management Systems including open source solutions (e.g. Umbraco).
- You will ensure that solutions are implemented according to the functional and technical specifications as well as development standards and best practices.
- You will work with the creative team and help generate original ideas and you will get the opportunity to explore, experiment and implement diverse technical solutions.
Read more
by Yannis Marcou |May 30th, 2010
Crossing arms has never been the same since I read Persuasion (James Borg, 2007, Pearson Education). I strongly recommend the book for its great insights into body language, memory control and conversational dexterity.
This great infographic is another reminder of how important both mastering and interpreting non-verbal communication is and also how many times we come across people in meetings who get it so wrong. Showing some renewed interest in the topic, I also dug up this recent and fascinating BBC documentary on persuasion – remember S.P.I.C.E.!
by Yannis Marcou |May 25th, 2010
Good branding, relevant content and clear navigation lead to valuable user experiences that can drive revenue generation.
Within two months from launch, the Baker Tilly International website (designed, developed and supported by Skyron) landed a substantial new business opportunity. A Global FTSE 100 company looking for tax compliance and advisory services in 25 European countries reviewed Baker Tilly International member firms’ relevant credentials on the new website. The experience and content provided on the website were compelling enough for the prospect to contact Baker Tilly International and initiate discussions, despite having little previous knowledge of the accountancy network.
The purpose of the website is to capture new business and interest and channel these to the appropriate Baker Tilly International member firms around the world.
