by Gareth Phillips |September 23rd, 2013
The story of who owns what in the corporate digital landscape rolls on….for example netbiscuit’s latest research release. Everyone seems to liken it to playground fight. You can almost here the charting in the background…”Fight, Fight, Fight….Still it produces nice infographics, have a look at the visualisation of the netbiscuit’s research
or Gartner’s prediction that CMOs will spend more on IT that CIOs will by 2017.
The same topic, albeit with less of an adversarial emphasis produces some clever interactive infographics, like Gartner’s digital marketing transit map and some less interesting one’s, like ZDNet’s “A new reality between the CMO and CIO”
Personally I think this war is all a made-up noise….Why? Because it isn’t just marketing that is experiencing, and will continue to experience, significant change through data and technology. It is happening across the piece. Yes, marketing is the often public face of it so it makes it seem more prevalent. But it is IT, unlike most other areas of the business, which has a comprehensive view of the entire organisation. It is therefore down to how the role of IT is seen in an organisation.
Where IT is expected only to cut costs and “keep the systems running” the responsibility—and purchasing— for digital transformation will reside outside of its control. In organisations where IT is expected to play a key role or even lead this digital transformation, it will help the business navigate the complex and rapidly-changing landscape of all emerging digital technologies and tools. The latter model feels more progressive. But it is IT’s responsibility to make sure that’s how it is perceived in the organisation and that can be shift of mindset.
by Yannis |September 11th, 2013
Your organisation is likely to have at least one of the following: enterprise software solutions, intranet, digital products, client dashboards, BI dashboards, mobile or other business applications. If you are involved in the sponsoring, management, or development of such tools you have probably found that discussions tend to be dominated by the usual stakeholders: IT, sales, marketing, product development or HR. It is also likely that the end user, be it a client, prospect, supplier, employee, regulator, or the press is absent from the negotiating table.
This document will give you some initial ammunition to generate an interest in the end user amongst your teams. It might not be enough to bring the end user to the centre of attention, but hopefully it will help, firstly, to highlight that there is a user experience problem, and secondly, to move the argument away from technology and features and closer to delivering what users want.
by Yannis |August 28th, 2013
A few days ago we gave a presentation on User Experience to a large corporation. The presentation started with the fundamentals, attempting to define User Experience and its components. Here is a short extract.
by Gareth Phillips |April 3rd, 2013
We’ve been saying for some months to expect a shift back towards Microsoft in Enterprise Apps and this is validated by a new survey by Aberdeen Group. The survey looked at mobile app deployment plans by platform—Apple iOS, Android, Windows 8/Windows Phone and BlackBerry—covering both tablets and phones.
The data show Microsoft Window
s Phone 8 and Surface tablets are about to make a big leap, with iOS devices reaching a point of saturation. As for BlackBerry, the future looks bleak.
35 percent of respondents are planning to develop apps on the Surface tablet over the next 12 months, in addition to 8 percent currently deployed. Windows Phone fared well, too, with 25 percent planning to develop apps on Windows Phone, in addition to 26 percent already deployed.
It will be interesting to keep track of this development over the course of the next 12 months.
by Yannis |March 6th, 2013
Are you passionate about technology, information and how we interact with them? Are you a sworn champion of users’ rights and strive to create awesome experiences for them? Are you a natural team player keen to learn, share and collaborate? If you are indeed such a rare creature, we need you!
We are a growing technology and marketing agency headquartered in London Waterloo. We have a great list of international corporate clients for which we deliver a range of solutions such as responsive websites, business applications, software solutions, mobile apps, data visualisation, ecommerce, intranets, portals, as well as our own SaaS products. We are looking for an enthusiastic mid-weight information architect to further strengthen our user experience team.
About the role
- You will work in a multi-disciplinary team and collaborate with designers, developers, copywriters, business analysts and usability specialists
- You will be involved in the whole production process, and contribute to all user experience stages: research, requirements gathering, definition of user personas and journeys, content prioritisation and organisation, information architecture, visual design, development, testing and on-going improvements
- You main area of responsibility will be the planning, creation, testing and optimisation of interactive prototypes and wireframes
- You will be applying the latest usability and accessibility best practices and share with the team industry insights and developments
- Your will be a pivotal part of our commitment to improving the usability and quality of our output, and streamlining our production process
- You have least 2 years’ experience working as an information architect or in a similar role
- You have worked closely with designers, developers and business analysts and have a good understanding of the creative and technical production processes
- You strive to always stay up-to-date with the latest usability theories and best practices
- You are creative, resourceful and you enjoy complex problem solving and experimentation
- You have excellent verbal and written communication skills
- You are a team player, evangelize digital media and the importance of good usability
- You love information, organisation and structure and live by the maxim “the devil is in the detail”
Our standard prototyping tools are: Axure for non-responsive and HTML for responsive interfaces. Our process however constantly evolves so we would be open to any suggestions you might have.
To express your interest in this opportunity or for more information please send your details to firstname.lastname@example.org.
(Skyron has not outsourced recruitment to agencies for 7 years so, if you are an agent, please refrain from contacting us)
by Yannis |February 6th, 2013
I guess I could call myself an HTC fan. Not only because I think they produce decent products but also because I would like to believe that they follow Avis’s old moto, “We are No.2, we try harder”. Alas, they appear not to be doing so; they suffer from the same malaise that besets countless other companies with digital products and services.
A few days ago I was fiddling with the official HTC installer on my Windows 7 laptop and this shocking message came up:
Despite HTC’s efforts to provide quality service and engage with people (they were very quick to respond to some comments I made a while back on Twitter and to follow me) someone, somewhere dropped the quality ball. Alerts like this don’t just appear in a vacuum. They need to be specified, written, designed, programmed into the system that requires them, tested, approved and finally launched with the end product.
by Gareth Phillips |January 11th, 2013
SOURCES “Seven Shades of Mobile” study, conducted by InsightsNow for AOL and BBDO, 2012. In the first phase, 24 users completed a seven-day diary and in-depth interviews. In the second, 1,051 U.S. users ages 13 to 54 were surveyed, data on 3,010 mobile interactions were collected, and the mobile activities of two-thirds of those users were tracked for 30 days.